MasterClass brings AI instructors to life with ElevenLabs

Jan 25, 2026 | News

MasterClass brings AI instructors to life with ElevenLabs

This video explains how MasterClass introduced On Call, a new learning experience that allows users to have real-time voice conversations with AI versions of well-known instructors. It describes how over 75% of users now interact with MasterClass On Call using voice rather than chat. The video also outlines the importance of tone, pacing, and empathy in AI voice interactions.

Key Takeways

  • MasterClass On Call uses AI voice conversations for real-time learning.
  • Over 75% of users prefer voice-based interactions over chat.
  • Voice quality, tone, and empathy are critical for ingrading AI instructors.
  • ElevenLabs was selected for its expressive and context-aware voice technology.
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About ElevenLabs

ElevenLabs is a realistic AI voice platform focused on context-aware speech generation. It enables creators, developers, and enterprises to design expressive voices, localize content, and build interactive AI voice experiences at scale. The platform supports applications in education, entertainment, and customer engagement.

ElevenLabs Use Cases

  • Real-time AI voice coaching and interactive learning experiences.
  • Voice-enabled virtual instructors and tutors.
  • Conversational AI avatars for education and training.
  • Empathic voice agents for customer support.
  • Voice localization and dubbing for global audiences.

Creator

Video by ElevenLabs, shared via YouTube.

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